AI Insights · Timothy · April 2024
Top 5 Virtual Fitness Programs in Colombia Q1 2024
In Q1 2024, the top 5 virtual fitness programs in Colombia showed varied trends in downloads, revenue, and active users, with some apps experiencing growth while others saw declines.
In the first quarter of 2024, the top five virtual fitness programs in Colombia demonstrated a range of performance trends across downloads, revenue, and active users. The data, provided by Sensor Tower, offers insights into the market dynamics for these applications.
silBe by Silvy Araujo saw a steady increase in weekly revenue, peaking at approximately $13.2K in the week of January 22. Weekly downloads, however, showed a downward trend, beginning at 898 in the first week of January and dropping to 508 by the end of March.
Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, starting at about $10.8K in early January, dipping to $5.7K in early February, and then rising to around $11.3K by the end of March. Weekly downloads for Strava increased from 4.7K in the first week of January to a peak of 7.6K in mid-February, before stabilizing around 7.3K by the end of the quarter. Active users saw a slight decline from 166.1K to 143.8K over the same period.
Freeletics: Workouts & Fitness had a notable decrease in weekly revenue, starting at $3.7K in the first week of January and dropping to about $2K by the end of March. Weekly downloads also showed a varied trend, with an initial high of 3.2K, a dip in mid-January, and then fluctuating around 1.7K towards the end of the quarter. Active users decreased from 11K to 8.8K during this period.
Zwift: Ride and Run maintained relatively stable weekly revenue, averaging around $2K throughout the quarter, with a peak of $2.5K in the last week of February. Downloads remained consistent at around 100 per week, with a slight drop towards the end of March. Active users also showed a steady trend, starting at 398 and ending at 381.
JustFit: Lazy Workout & Fit demonstrated a varied performance in weekly revenue, starting at $2.7K in early January, dipping to $933 in early February, and then climbing back to $1.9K by the end of March. Weekly downloads showed significant fluctuations, beginning at 2.9K, peaking at 3.6K in mid-February, and ending at 2.6K. Active users increased from 5.4K to approximately 9.5K over the quarter.
For more detailed insights on these trends, visit Sensor Tower.
